Beata Baumgartner, Founder &CEO of BAUMONDI

Dear BAUMONDI Community

Individualism - practical today or crazy tomorrow - not caring about the main stream way has always been my style. I am intrigued to meet new people, learn about their personality’s and listen to what they have to say. I have never been one to follow others blindly. 

I have always dreamed about creating a product which people like and want to have because it underlines their individuality.

My ambition to become an entrepreneur and to create something new has kept me restless for many years.

After my son Kevin was born and went to Preschool I worked for different companies in marketing and sales. To be honest, I never succeeded. Today, I know why: I was chasing  „success“  without passion for what I was doing and without listening to my heart. I learned that in order to be successful it is important to “do what you love and love what you do”.

In 2015 I founded BAUMONDI, following my vision of creating accessories to individualise shoes.

One day I took a rest on a bench in a nearby forest during my morning run with some brand new white sports shoes on. Suddenly a beautifully coloured butterfly landed on my shoe and the idea of putting nice and variable motives on standard sneakers and boots was born. After many months of market research, supplier selection, production trials, marketing planning etc. I introduced my first collection of Boot Charms and Sneaker Bugs to the market.

Being an entrepreneur is demanding and requires patience, perseverance and passion. If you have an idea for a business follow it, don’t give up and don’t let other people distract you. “Follow your heart, But take your brain with you”.